“Working in tourism, primarily to Israel, has always been the most natural choice for me. I grew up in a religious Jewish home as the granddaughter to the Chief Rabbi in Ein Karem back in the 60’s. Reading about this village being the birthplace of John the Baptist, surrounded by new immigrants from all over the world, coupled with the rural, rustic landscape of my youth has shaped my identity to be open-minded to all cultures, faiths, nature, and mainly to welcome people to my homeland with pride.
My entire professional career has been dedicated to promoting tourism to Israel. I had the privilege of working for Israel’s Ministry of Tourism for over 20 years, including a diplomatic mission to the United States. In the private sector, I gained additional experience working with a north American tour operator as well as representing one of the leading Israeli hotel chains in the United States. Tourism is not only my business – it is my mission in life.”
Dina Aharon, Founder & Owner